Offset printing is a commonly used printing technique where the inked image is transferred (or "offset") from a plate to a rubber blanket, then to the printing surface.
Offset lithography is one of the most common ways of creating printed matter. A few of its common applications include: newspapers, magazines, brochures, stationery, and books.
Many modern offset presses use computer to plate systems as opposed to the older computer to film workflows, which further increases their quality.
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Advantages of offset printing?
- Quality! Quality! Quality! The process guarantees a high quality image.
Computer-to plate technology results an even higher quality production.
- Extremely versatile using a wide range of printing surfaces.
- Long Run! The greater the volume of prints, the lower the cost.
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When should you use offset printing technology?
- Offset has front-loaded costs. If you are considering a large-scale printing job, then offset will have a cheaper unit cost.
- If you're printing job requires a special surface or a unique paper size, then offset printing offers far more flexibility.
- If your printing job only requires a limited number of colors - ie only black and white, or one or two colors, then offset will offer a more cost-effective solution.
- If you're planning to print using the Pantone Matching System, offset printing will give you the best match, as it uses actual Pantone ink.
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